Spirit of Detroit: The Story Behind the Design

Since 1958, the Spirit of Detroit has stood at Woodward and Jefferson. The original holds a golden sphere and a family group. 

Ours holds a turbocharger and a bottle of nitrous.

Because the real spirit of this city isn't just in a monument. It's in late-night garages, the smell of race fuel, and the chase for one more pound of boost. This design honors the grit that put the world on wheels, and the horsepower that keeps us ahead of the pack.

Built With Heart. Driven By History. Fueled By Boost.

SHOP THE SPIRIT OF DETROIT COLLECTION