Collections by Design
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Atomic Coupe
The Fallout Coupe The Atomic Coupe is what happens when post-apocalyptic meets...
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Built With Heart
Built With Heart. Driven By History. The flagship collection from Detroit Rod...
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Spirit of Detroit
Spirit of Detroit, Boosted. The icon at Woodward and Jefferson holds a...
Featured Collection: Spirit of Detroit....Boosted
Spirit of Detroit, Boosted.
The icon at Woodward and Jefferson holds a sphere and a family. Ours holds a turbocharger and a bottle of nitrous. A tribute to the builders, the tuners, and the grit that put this city on wheels.
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Spirit of Detroit Cotton Tee
Regular price From $25.00Regular price -
Spirit of Detroit Performance Tank
Regular price From $28.99Regular price -
Spirit of Detroit Jersey
Regular price From $30.00Regular price -
Spirit of Detroit Polo Shirt
Regular price From $33.00Regular price -
Spirit of Detroit Poster
Regular price $20.99Regular price
Shop Apparel
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Spirit of Detroit Cotton Tee
Regular price From $25.00Regular price -
Atomic Coupe Heavy Cotton Tee
Regular price From $37.99Regular price -
Built With Heart MotorCity Coupe Hoodie
Regular price From $47.99Regular price -
Built With Heart MotorCity Coupe Ladies V-Neck
Regular price From $25.00Regular price
Local Detroit Brands
Detroit businesses we back: Pingree Detroit leather goods and Detroit Can Company gift cans.
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The Corktown Coasters
Regular price $25.00Regular price -
The Detroit Classic Can Collection
Regular price $55.00Regular price -
The Detroit Lions ONE PRIDE Can Collection
Regular price $50.00Regular price -
The Detroit Lions GRIT Can Collection
Regular price $90.00Regular price
Shop by Category
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All Clothing
All Clothing. All Detroit. Every shirt, hoodie, tank, jacket, and crewneck Detroit...
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Model Car Kits
Hand Picked Vintage and Collector Model Car Kits For the builders who...
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Garage Wall Art
Deck the Walls. Own the Garage.From Camaro muscle to classic iron, our...
The Blog
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Telegraph Cruise 2026: Detroit's Rolling Time M...
This Saturday, July 25, one of the longest stretches of steel and chrome in the Midwest fires up. The Telegraph Cruise rolls the length of Telegraph Road — from Redford,...
Telegraph Cruise 2026: Detroit's Rolling Time M...
This Saturday, July 25, one of the longest stretches of steel and chrome in the Midwest fires up. The Telegraph Cruise rolls the length of Telegraph Road — from Redford,...
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The Pharaoh's Mercury: Iconic Car in American G...
The Pharaohs' 1951 Mercury Eight from American Graffiti is one of the most iconic custom cars ever put on film. Here's the story behind the chop, the culture, and the...
The Pharaoh's Mercury: Iconic Car in American G...
The Pharaohs' 1951 Mercury Eight from American Graffiti is one of the most iconic custom cars ever put on film. Here's the story behind the chop, the culture, and the...
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Detroit Car Culture: From Motor City to Model Kits
Detroit's hot rod and custom car culture runs deep. Discover how the Motor City's legendary automotive heritage connects to the model kit hobby, and why building kits is one of...
Detroit Car Culture: From Motor City to Model Kits
Detroit's hot rod and custom car culture runs deep. Discover how the Motor City's legendary automotive heritage connects to the model kit hobby, and why building kits is one of...
